A note on framing, to our esteemed colleagues on the dextral side:

While I question the wisdom of rolling out a new product in August, still, I gotta tell you, I’m wholly in agreement with your impending shift from “MSM media” to “527 media.” After all, anyone outside your little clique who stumbles over such a reference and goes googling for whatever the hell it is you could possibly mean will trip over far and away the most famous 527 of all: the Swift Boat Veterans for Truth. —And that, my friends, is a connection we can all support.