“It’s becoming silly for an actor to think, ‘If I do a Japanese commercial, the American audience won’t be aware of it,’” Kaminsky said. “It’s becoming a tiny, tiny world. Now actors think, ‘Why should I do a commercial for a foreign market and be ashamed to do a commercial for America?’”
“Audience and consumer attitudes have changed,” added Jonathan Holiff, whose Los Angeles firm, the Hollywood-Madison Group, pairs companies with celebrity endorsers.
“We have all become much more jaded and are no longer taken aback to see celebrities from all walks of life jumping into the advertising game.”
Oh, wait—there’s one more piece you need:
Lenny: I brought a bag of money in case he wants us to burn it again.
Homer: I hope he tells us to burn our pants. These are driving me nuts!
It’s going to be one of those weeks.
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